How much is bad marketing costing you?
Two quick calculators. Fill in what you already know about your ad spend and how fast you follow up on leads — we'll estimate what it's likely costing you every month.
Calculators
Ad spend efficiency
See your current cost per lead, and what it could look like with more efficient targeting and creative.
Missed inquiry cost
See what slow follow-up on calls and messages is likely costing you in lost customers.
Fill in at least one calculator above to continue.
Where should we send your results?
We'll show your estimate right here — no waiting on an email.
Here's what we found
Ad spend efficiency
- Monthly ad spend
- Leads per month
- Your cost per lead
- Cost per lead, optimised
- Extra leads on the same budget
Businesses that move to AI-optimized targeting and creative typically see a 15–30% reduction in cost per lead. The same budget then buys more leads instead of costing less — most businesses take the leads.
Estimated potential monthly savings:
Over twelve months:
Missed inquiry cost
- Inquiries per month
- Your response time
- Inquiries likely to go cold
- Close rate used
- Value of one customer
At your current response time, industry lead-response research (e.g. the widely-cited Lead Response Management study) suggests contacts made after 30+ minutes convert dramatically worse than those made within 5 minutes.
Estimated revenue left on the table each month:
Over twelve months:
Both together
- Wasted ad spend
- Revenue lost to slow follow-up
Total monthly opportunity:
Over twelve months:
Two separate problems, one cause: spend that isn't targeted well, and inquiries that wait. Both are fixable without hiring anyone.
These are estimates based on general industry benchmarks and commonly cited research — not a personalized audit or a guarantee. Every business is different; a real audit looks at your actual numbers.
Want the real numbers for your business?
Book a free call and we'll walk through your actual ad accounts and lead flow — no pitch, just the numbers.
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