Mercy Aesthetics & Derma had the treatments, but no patients walking in for them.
return on ad spend on aesthetic treatments, June–September 2026
revenue growth across the hospital, June 1 to July 31, 2026
From a marketing rebuild. Not a new service, not a new doctor, not a discount.
Revenue figures are hospital-reported, not independently audited.
A full hospital behind it. Nobody asking for the treatments.
Mercy Aesthetics & Derma is the aesthetics and dermatology unit of Mercy Hospital, a private hospital in Maruthamunai with specialists, a lab and a pharmacy under one roof.
The offering was there. The patients were not: the aesthetic treatments had none before the first ad ran. What was missing was a way to reach the right people, and a system to follow up every one who asked.
The hospital behind it
- Outpatient care
- Emergency treatment
- 53+ visiting specialists
- In-house lab
- Pharmacy
- Dental
- Optical
Missing: a funnel for the aesthetic treatments.
Specialist count is hospital-reported.
From a WhatsApp message to a booked visit
Every enquiry lands in WhatsApp, the place people were already comfortable reaching out, and from there in a CRM where nothing gets lost.
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Targeted ads
Campaigns for the aesthetic treatments, shown to people nearby.
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WhatsApp message
One tap on the ad opens a chat. No form, no website visit.
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A card in the CRM
Each enquiry becomes a card: name, treatment, callback number.
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Follow-up to booking
The team follows up and moves the card until the visit is booked.
Every enquiry sits on one board, so the team sees who is new, who has been contacted and who is booked. Paid visits are recorded on the same card, which is how ad spend is traced to revenue.
No lead management magic. Just a system built so a real enquiry never gets lost.
1,167 WhatsApp conversations from the ads
Straight from Meta Ads Manager, for the WhatsApp campaigns we run for Mercy Aesthetics & Derma, June 1 – September 17, 2026.
See the full campaign table
| Campaign | People reached | Impressions | Conversations |
|---|---|---|---|
| Main WhatsApp campaign — running since June 6 | 103,889 | 468,756 | 1,141 |
| Local catchment expansion — August | 10,433 | 21,788 | 13 |
| Tamil-language creative test — June | 2,811 | 3,484 | 13 |
| Total | — | 494,028 | 1,167 |
Reach is not summed across campaigns: the same person can be reached by more than one, so a total would overstate unique people. Attribution setting: 7-day click or 1-day view. Campaign names are plain descriptions, not internal labels.
The number worth reading isn’t the reach, it’s the 1,167 real conversations: people who opened a WhatsApp chat about a treatment. The CRM and follow-up on the other side of that message is what keeps it from being a vanity metric.
Conversations turned into booked, paying visits
Return on ad spend
Every rupee put into the ads came back roughly 8.6 times over in revenue from the aesthetic treatments they advertised, June to September 2026. Those treatments had no patients before the first ad ran.
Revenue growth
Between June 1 and July 31, 2026, without changing what Mercy Hospital actually offers.
Revenue figures are hospital-reported, not independently audited.
Good offering, flat revenue? The gap is usually reach and follow-up.
If people already have a reason to choose you, and revenue still isn't where it should be, the offering is rarely the problem. That's the gap this system closes for any business, not just healthcare.